Northern Gas Networks needed a visual language to help connect industry leaders to their new Hydrogen initiative, H21. We created a visual toolkit and a bank of assets to help them communicate to an audience of political leaders, engineers, councils and corporations.
The H21 project is led by a some of the UK's most ambitious energy pioneers and we wanted a similarly ambitious brand to match. We made use of grids, topographic lines, and technical drawings paired with simple, structured typography and a bank of illustrations. Our challenge was to develop an identity that was accessible to a non-technical audience, without losing the gravitas of this ground-breaking scientific project. The result was a modern, creative treatment that raised the bar for technical communications within the engineering sector.