Each year the world’s biggest investors and property developers descend on Cannes for their annual convention. With all the world’s major cities and regions competing for their investment, competition is fierce and Midlands UK needed a stand out presence to help them win big.
4 days, 100 partners, 43 events, £11bn portfolio.
Made for Success.
MIPIM has a go big or go home mantra, if you don’t invest in your brand you won’t attract investment for your region. So we designed the stand experience to make a clear and confident statement.
The Midlands UK narrative is energetic and builds upon the things that make the Midlands the place to do business: Made for Investment. Made for Success. Made for Partnerships. Made for Business. Made for the Future.
Working with combined authorities, local councils and business partners across the Midlands, we created a stand-out presence at MIPIM.
Positioning Midlands UK as a professional, ambitious place to do business on a global scale, the stand design transforms perceptions of the Midlands into a UK and world-leading region for business development and investment. It also brings a strong identity and serious kerb appeal to the Pavilion, giving Midlands UK a stand to be proud of.
Experience Midlands UK
Having already developed and rolled out the overarching brand identity for Midlands UK, for MIPIM we designed everything from the layout of the stand Pavilion, selecting fabrics and materials to enhance the stand experience; to the high quality marketing publications, printed and finished in our in house Print Lab. Digital applications included an interactive iPad app to showcase over 90 business partners, and videos for the Midlands UK MIPIM website.
Stand-out exhibition presence
With so many destinations fighting for the attention of each and every person who walks into MIPIM, our stand and creative approach had to stand out from the rest! With a contemporary and dynamic colour palette, we created mood and movement within the design. A key element of the creative, the ‘wave’, is energetic and feels 3D, creating a strong, confident impression, reflective of doing business with Midlands UK.
Made for the Midlands
Creating a strong narrative drove home the core message. “We have an ambition that fuels dynamic business opportunities. Energy and collaboration pulses through our region to create a place for growth. Fast paced, forward thinking, future focussed. Made for the Future.”
Knowing our audience
Our audience is intelligent, ambitious, entrepreneurial and committed to business growth through exciting real estate opportunities. So, every detail of every asset that was created, even down to the lighting used within the stand, is in tune with the people who make a difference.
Investment for the future
Our expertise in providing creative design and production solutions on a global scale, at the world’s largest property event, means our stakeholders and partners have the perfect platform for key investment meetings and connecting with other businesses.
Success in numbers
Following a successful, united presence in 2017 & 2018, 2019 saw the largest delegation attending to date, making Midlands UK the 2nd largest UK destination at MIPIM.
Exhibition stand design
Interactive iPad app